WestRay Communications

WHAT'S YOUR STORY?

ABOUT US

We are a boutique PR agency that uses a creative and innovative approach to get top level international media results for our clients and help them lead the conversation in their space.

Our clients are among the most exciting, fast-growing startups and tech companies in Israel and the US, spanning the fields of AI, Machine Learning, Quantum Computing, Insurtech, Cyber Security, MedTech and B2B Software among others.

Our skilled team of PR professionals immerse themselves in the client’s world in order to proactively find their untold stories. We then expertly craft the narrative in the most interesting and newsworthy way, so as to earn positive media coverage that exceeds our clients expectations.

CLIENTS

We have achieved success for clients in many fields and industries, ranging from high-tech to retail companies, nonprofits to celebrities. We create the right strategy to succeed.

Aidoc

Cipia

Cipia Logo

Nexar

Nexar logo

Spectral

Spectral logo

Imperium Jets

PONTIS

TypeMock

DBmaestro

DBmaestro

Quantum Machines

Quantum Machines logo

Rookout

Sayata Labs

Buildots

Buildots

Voom

voom logo

Salto

salto logo

Stoke

Lumigo

MedMinder

Explorium

Imperva

Imperva logo

CyberMDX

CyberMDX logo

Aporia

aporia logo

Swimm

Swimm

Ubeya

ubeya

xs:code

Oz Code

PONTIS

Run:AI

Pinecone

Pinecone logo

StorAI

storai logo

Frontegg

frontegg logo

Insert

LightRun

Vanywhere

V Anywhere

SLEEPRATE

Yuri Foreman

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Our Team

Lazer Cohen
Founder and CEO

Lazer is the CEO of WestRay Communications which he founded in 2014. Originally from Brooklyn, New York, his entry into PR is worthy of a feature story of its own. He co-founded a PR firm in New York in 2009 before moving with his wife to Israel and starting WestRay. He believes a good PR pro is a reporter’s best asset and his decade-long relationships with some of the top tech reporters attest to that belief. Lazer and his wife have four children — who are much more interested in their mom’s floral design business than whatever it is their dad does on the computer.

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Noam Hirsch
Head of Strategy

Noam is the Head of Strategy at WestRay Communications. Originally from New Jersey, he made Aliyah in 2014 and drafted into the IDF as a combat soldier. Noam began his career in communications in 2016, spending three years at a Tel Aviv based PR firm where he worked with leading multinational corporations and startups across the Cybersecurity, AI, and Enterprise Tech sectors. Noam is an avid New York sports fan who has supported the Islanders, Mets, Jets and Knicks for a combined 100+ seasons with no championships to show for it. He hopes this will change soon.

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Kevin Capon Goldszmidt
Account Manager

Kevin is a PR Account Manager at WestRay Communications. Originally from Mexico City, he emigrated to Israel in 2012 and earned his BA in Psychology at IDC Herzliya. A huge football and gaming fan, he is also passionate about learning about new technologies and the latest developments in areas like AI, Cybersecurity, and software development. “In PR you will always keep learning, and at WestRay you work surrounded by the brightest minds in Israel and probably the world, so there is no better place to learn”

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Shani Eichler
Assistant Account Executive

Shani is an Assistant Account Executive at WestRay Communications. After years of dabbling in content and marketing, Shani made the exciting decision to move to PR. Equipped with a Bachelor’s degree in Communications from Bar-Ilan University and her recently finished Masters in Creative Writing, Shani is ready to turn storytelling into a career. With a passion for writing and years of experience, Shani works to present every story from the best angle.

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Gavriel Cohen
Tech Consultant and Account Manager

Gavriel is an Account Manager and technical consultant at WestRay Communications. Originally from New York City, he did a year and half voluntary service in the IDF as a combat soldier in 2009, before emigrating to Israel in 2013. He studied at Tel Aviv University, where he earned a BSc with honors in Computer Science and Physics. He worked as a Software Developer and Team Leader at Wix for 6 years. With a keen interest in the intersection between Tech and Media, he closely follows trends in Machine Learning, CyberSecurity and Software Development.

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Netanya Stein
Account Executive

Netanya is an Account Executive at WestRay Communications. She made the move to Israel from New Jersey in the midst of the pandemic and worked at a global PR firm where she developed a keen interest in medtech and artificial intelligence. Netanya has a BA in English/PR and a passion for writing and forging relationships with clients and the media.

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Josh Warhit
Media Consultant

Josh is a freelance media consultant with WestRay Communications. Originally from New Rochelle, New York, he moved to Israel in 2012. After completing his combat service in the Israel Defense Forces, Josh entered the communications field where he has worked in public diplomacy and public relations. Today, he uses effective media outreach to help brands across tech, business, policy and culture communicate key messaging, drive awareness and build reputations.

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RESULTS

Clients in the Media

Fox News

CNN

Politico

CNN

Lazer Lloyd

Lazer Lloyd

MIT tech review

tNW

BBC

QM Bloomberg

Engadget

CNBC

JCW

The Next Platform

The Next Platform

TechCrunch

Weedsta

WSJ

Quartz

Daily Mail

Ars Technica

Med City News

Med City News Logo

forbes

TechRepublic

Wired

Wired logo

Silicon Angle

The New Stack

The New Stack Logo

The Drive

Jerusalem Post

Avenue J

Business Insider

VentureBeat

Avenue J

Bleeping Computer

ECS Events

Dark Reading

Dark reading logo

ZDNet

CW

CTech

MJI

MJI

MJI

Threat Post

Threat Post Logo

CONTACT US

info@westraycommunications.com | IS: 058-419-2917 | US: 347-753-8256